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How and why to do social media marketing, how to do social media marketing?

 

What is social media marketing? 

Sharing content for marketing and branding purposes on social media platforms   is called social media marketing. Marketing can be done through social media posts – text, videos, and images – to build an audience. There are paid advertising options for greater reach on social media. 

Social Media Marketing is abbreviated as (SMM). Writing social media marketing repeatedly in our writing will not look good. So we will use SMM as needed. Hope the reader can understand.  

Why is social media marketing popular? 

Social media marketing or SMM is an important part of digital marketing. Before getting into social media marketing we need to know what social media is. Social media are websites or applications that allow users to connect with their friends and engage in social networking. 

About 51% of people in the world are active on social media. Research shows that 3.96 billion people are involved in social media. On an average, people around the world spend 144 minutes on social media every day. If we exclude children before 13 years - then statistics say that 65% of the world's people use social media. 

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However, the Philippines is ahead in terms of social media users. In their country, the average person spends three hours and 53 minutes on social media. The United States is not far behind in the list. Americans spend an average of 2 hours and 3 minutes a day and more than 1 million people connect to social media every day. 

There is no way to understand how popular these media are from so much data. A huge amount of people are spending their precious time on social media every day. If you think about it from a marketer's point of view, it's very interesting. Being large means that a large number of people can be easily reached. So tell me why social media marketing won't be popular. 

Some of the popular social media in terms of marketing 

At this stage we will discuss some social media marketing possibilities. 

Facebook 

When you think about social media platforms, the first name that comes to mind  is Facebook  . According to the Sprout Social Index, Facebook is now the most used social media platform in the world by marketers and consumers. Some important key-notes are attached here- 

  • 89% of the world's marketers use Facebook for marketing.
  • 83% of consumers (users) use this platform.
  • 66% of users follow their favorite brands on Facebook. 
  • An average of 2.5 million people are active on Facebook per month.
  • Nowadays, marketing has become more and more popular when it comes to live. Which has been booming the most on Facebook. About 42% of marketers prepare content for their live programs primarily because they will be going live on Facebook. 
  • On average, each brand shares their product on Facebook 0.97 times. Marketers publish about 6 or more posts per week. Engage rate i.e. the number of people reacting to posts is about 0.09 percent. 

By looking at all these data we will get an idea about the scope of the market. How much time do people spend on a social platform and what is the percentage engagement rate? A marketer needs to be aware of this. 

Instagram 

Instagram  is a social platform that has gained popularity in a very short time  . It is best known for its dynamism. This community is very good at adding new features. They have become popular among the users in a very short period of time as they bring interesting features to the users. And the higher the number of users, the more acceptable this platform will be from the marketing point of view. It is one such growing social media platform. Instagram is the 2nd choice of marketers. 

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  • Instagram currently has more than 1 billion monthly active users. Which was around 700 million in 2017. Its popularity has grown tremendously in the last 3 years.  
  • Most of the users of this platform follow their favorite brands on Instagram. According to statistics, 90% of the number of IDs a user follows is their favorite brand. From that point of view of marketing, the popularity of Instagram is sky high. 
  • Instagram is most popular for influencer marketing. 89% of influencer marketers think Instagram is the most suitable platform. Inshallah, we will keep influencer marketing as the subject of our discussion in one of our future posts. 
  • 78% of people think Instagram is effective for content boosting on Instagram 

Posts and 73 percent of people think Instagram Stories are more effective for influencer marketing. 

  • Instagram followers increased by 9-16% in 2019 alone. That means a huge population is regularly connected to this platform. 
  • About 500 million people check stories on Instagram daily. 
  • In 2018, $23 billion was spent on Instagram marketing. A year later it reached 28 billion dollars. In 2020, it reached 34 billion dollars. A huge amount of money is being spent on Instagram marketing. 
  • Video marketing statistics are more effective on this platform. Statistics say – video engagement rates are 49 percent higher than image posts. 

Instagram is a very popular platform for those who do digital marketing or those who want to do social media marketing. 

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Twitter 

Twitter  has managed to retain a huge elite class as always. Most important people in the world use Twitter as a social media. So it can be predicted that the marketing strategy here will be somewhat different and will be expensive. Despite the limitation of posting on Twitter, its number of subscribers is not lacking. According to Oberlow, Twitter has 330 million monthly active users. And 145 million people are active every day. And most of the people who use Twitter are seniors. Those who are 35-65 years old. Their number is 63 percent of the total users. 

  • 79 percent of people visit Twitter at least once to enjoy the 'What's new' feature. Through this feature, topics discussed around the world can be taken out very easily. 
  • 330 million people open Twitter at least once a month.
  • 26% of people feel more comfortable watching ads on Twitter. 
  • Each brand posted an average of 0.86. They regularly post more than 5 posts a week.
  • The post engagement rate is 0.048%. 
  • Twitter's revenue grows at an average of 9% per year. In the third quarter of 2019 alone, its revenue increased by 824 million dollars. 
  • Twitter's revenue is growing 24 percent in the United States alone, and its revenue is growing at an average of 12 percent globally. 

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Pinterest 

 Pinterest is currently in the best position in terms of marketing  . Most of their customers are  buying intentions , that is, most of the users use Pinterest for the purpose of buying a product. For the convenience of the reader, we expand a little. Buying intention  is when someone searches on the internet to buy a product, that is buying intention. As most people search on Pinterest – home decor related products, unique recipes, gifts, and diy crafts. These are mostly buying intent searches. Let's take a look at some amazing facts about Pinterest.

  • Pinterest has an average of 300 million monthly active users.
  • These active users pin more than 200 billion posts on average. Which is much more than all other digital platforms. 
  • 77 percent of people discover new brands and products weeks after pinning. This is why Pinterest can retain their regular users the most. 
  • 98% of report creators use Pinterest to find new content. 
  • On average, more than 30% of users are added to Pinterest every year. Which makes this community stronger day by day. Its revenue in the second quarter of 2019 stood at about 261 million dollars. 

The popularity of Pinterest is increasing day by day in the field of digital marketing. This flat form is able to build huge audience day by day. Most of today's clients want to post their products on Pinterest. 

Read more: Ways to earn from Facebook

LinkedIn

LinkedIn  is a completely different social media. It is used by professionals. This medium is used by Bitubi marketers, employers, and job seekers. So this social platform also has good importance in terms of marketing. Let's know some more information-

  • LinkedIn has 660 million registered users and 303 million monthly active users.
  • 90 million users are senior-level influencers and 63 million are decision-making users. 
  • The best website for lead generation is LinkedIn. It is said that LinkedIn leads are 277 percent more effective than Facebook leads. 
  • 45 percent of marketers get their customers through the LinkedIn platform. 
  • 65% of Btb companies run paid ads on LinkedIn to target customers. 
  • 95% of BTOB content marketers use LinkedIn for organic content marketing. 
  • In 2018, the revenue of this company was 5.2 billion dollars. A year later it reached 6.7 billion dollars. 

Marketing is done mostly using these social media. Because these are the major social media platforms. Today's post ends here. Hope this content of ours can be of little benefit to you. Don't forget to comment good or bad. Goodbye here as today. Stay well, stay healthy. 

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