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What is search engine marketing, importance of search engine marketing, how does search engine marketing work?


What is a search engine?

To know about search engine marketing, we must first know about search engines. A search engine is a type of tools or software program with the help of which any information can be easily found from countless web servers on the Internet. It is one of the tools that keep all internet wide websites under control. 

In simple words, the website through which any information, image, audio or video etc. is searched on the internet is called a search engine. The world's most popular and widely used search engine is Google. Apart from this there are some other popular search engines. For example,  Google ,  Bing, Baidu, Ask.com, Yahoo, DuckDUckGO, AOL, Yandex, Excite, Wolfram Alpha

What is search engine marketing, importance of search engine marketing, how does search engine marketing work?

The first search engine of Bangladesh is 'Pipilika'. It was launched in 2013. And the second search engine of Bangladesh is 'Charki'. What is search engine marketing, importance of search engine marketing, how does search engine marketing work?

What is Search Engine Marketing?

SEM is one of the branches of digital marketing. It is a process through which we can use the paid advertising option of any search engine to bring a keyword to the first page of the search engine by advertising through money. Search engine marketing can get you on the first page of search results by spending money on short-term advertising.

You may have noticed that when you search for a certain topic on Google, several ads appear on the first page. These ads are shown due to search engine marketing.

Why Learn Search Engine Marketing 2024

Search engine marketing is the most effective way to get your business products or services in front of everyone. If you can't stay ahead in this competitive market then your business will not grow. That's why if you can display your business website on the first page of search results through paid ads, then you will get your target audience and buyers very easily. 

Imagine you own a restaurant business. You started it recently, maybe a few weeks ago. Now you may not get orders online for your restaurant very easily. Because people don't know about your restaurant and maybe your website is new. Now if you place paid advertisement in search engine, then many people will know about your restaurant. Through which you can increase the sales of your products.

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How To Learn Search Engine Marketing 2024

Since search engine marketing is a branch of digital marketing and here you are promoting the website through paid advertisements, you must first be proficient in running paid advertisements. You need to know about the basic functions of Google Ad, Bing Ad. It is important to understand how an ad platform works. I am giving some topic ideas that can be learned to work on SEM in online marketplace. For example:

  • Setting up a Google Ad account
  • Setting up a Bing Ad account
  • Keyword research to manage ads with the help of Google Keyword Planner
  • Writing the caption or copywriting text used for the ad
  • Create visual graphics for add
  • Ad campaign results verified optimization
  • Work related to different formats of ads like display ads, text ads etc 

To keep yourself updated about search engine marketing, you must regularly visit the search engines' own blogs and forums. Usually these official blogs are the first to know about any update of the search engine. You can run ad campaigns for yourself on a low budget to practice marketing tasks. Then it will be easier for the client to do the work later. 

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Importance of Search Engine Marketing 2024

Nowadays search engine marketing is an important strategy for all brands big and small. Today's organizations use this marketing to promote their business and attract their customers. As a result, its demand is increasing day by day. Also, it has many importance like,

1. To increase brand awareness

Search engine marketing will increase the brand awareness of your business. The methods used in marketing to enhance brand identity greatly help in increasing brand awareness. Search engine marketing will reach your website to specific customers. There is no substitute for SEM to get your new website to the first page of search engine search results.

2. To increase product sales

It is very difficult to get on the first page of search engines in the beginning of a new business establishment. In that case it is very easy to bring a brand new company to the first page of search engine by doing search engine marketing. As a result, customers will be informed about your company's products and the sales of your products will double.

3. To reach the customer quickly

Nowadays, all the business organizations are now online oriented because people spend more time online. Companies are turning to online advertising for the added hassle of offline advertising. Search engine marketing offers paid ads based on specific age groups and areas. Brands can reach customers with their services very quickly.

Alternatives to Search Engine Marketing: 

Search Engine Optimization (SEO) works well as an alternative to SEM. It is completely free and promotes and promotes your products organically increasing your website traffic and sales. SEM will display your website on the first page of search results for a short period of time. On the other hand, by doing search engine optimization it is possible to get your website on the first page for a long time.

Now if the question is that  what is search engine optimization?  In answer to that, I would say that the strategy that brings a website to the first rank of the search engine is called search engine optimization. The main main objective of search engine optimization is to make the website easily accessible to everyone, increase its popularity and increase site visitors or traffic.

What is the difference between SEO and SEM?

SEO stands for Search Engine Optimization. It is a process that increases website traffic completely organically. On the other hand, the full form of SEM is Search Engine Marketing. It promotes your website through paid ads for a short period of time . Also there are many differences between these two techniques which are highlighted below-

Search Engine Optimization. Search Engine Marketing.
Works completely organically. Totally ad dependent.
Works for every web page. Works to promote brands and products.
Good quality content, social sharing, guest posting etc. should be done. Advertising is done through advertising on search engine network sites.
Able to bring lasting results. Able to bring lasting results.

How to Learn SEO: Details

The Difference Between SEO and SEM

2024 How to earn from search engine marketing?

Any new business can easily get customers from search engines through search engine marketing. That's why it is possible to earn in many ways if you learn SEM properly. Below is a detailed discussion in this regard-

1. Local jobs in different companies

There are many digital marketing agencies in our country who provide services to domestic and foreign clients. These companies require constant manpower. If you can be skilled in search engine marketing then you can easily get a good paying job in these local companies.

2. Sell ​​products on the website

If you can do very good search engine marketing then you can use it to expand your business. SEM will be much more effective for selling products from one's own website. But I would request not to engage in drop shipping business. Here are some Shariah guidelines. An experienced mufti can be consulted for details on the matters. 

3. Provides freelancing services

Skilled search engine marketers are in demand in various freelancing marketplaces. If you can be good at this job then you can earn a lot of income from home by freelancing. In this case, you must take care whether the company you are working for is conducting business halal, whether their products are halal and whether you are involved in any haram activities. 

4. Through affiliate marketing

If you don't have a website of your own or a product to sell, you  can do affiliate marketing  for other people's products. You can easily get affiliate commission by bringing customers through search engine marketing  . But here you have to take care that the product you are selling through affiliate must be halal. 

How To Earn Through Search Engine Marketing Potential 2024

  1. Earning by working in any company
  2. It is also possible to earn by selling products on the website
  3. Possibility to earn by drop shopping other people's products on the website
  4. Earning potential through freelancing
  5. Earning potential through Google Adsense
  6. Earning through affiliate marketing

Some tips to earn money at home

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